It’s that time again! Every cruiser’s favorite time of year: Wave Season. Wave Season, traditionally spanning January through March, is a time when many cruise lines roll out great deals and offers. It is about priority access, suite selection, and securing the most desirable itineraries before inventory tightens.

For those considering a refined cruise experience in the coming year, this period is a good time to pick your cruise.

Why Luxury Cruise Clients Plan During Wave Season:

1. First Access to the Best Suites

2. Stronger Availability on Iconic Routes

3. More Time to Design the Experience, Including Excursions

4. Secure Exclusive Cruise Line Benefits (priority dining, onboard credits, access to prepaid experiences, and other enhancements.)

While last-minute travel can work for flexible travelers, luxury cruising operates differently. It’s best to book and prepare early, to ensure great deals and benefits. Planning ahead is also important for travelers seeking suites or specialty accommodations, multi-generational families, milestone celebrations (anniversaries, birthdays, retirements), first-time luxury cruisers who want the best introduction, and clients combining cruising with extended land experiences.

For travelers considering a luxury cruise in the year ahead, this is when the journey begins. Check out current deals, below and if you’re ready to book, start here:

Current deals:

• Celebrity Cruises: Take 75% off second guest + bonus savings on select dates + third & fourth guests sail free (book by April 6, 2026)
• Virgin Voyages: 80% off second sailor + up to $400 in free drinks (book by January 29, 2026)
• Silversea: Save up to 40% + reduced deposits starting at 15% (book by February 28, 2026)
• National Geographic x Lindblad Expeditions: Up to 20% savings and a 50% reduced deposit on select 2026 and 2027 voyages (book by February 9, 2026)
• Riviera Travel: Up to 50% off, $500/person free air credit, one-night hotel stay pre- or post-cruise (book by February 28, 2026) and a 12-week agent incentive with weekly prizes and a complimentary Riviera sailing grand prize

Happy sailing!